Local food bloggers and tweeters reacted with scorn to a statement by Masterchef celeb. George Calombaris:
'Bloggers have no idea about restaurants. They've got no idea how they're run.'
Maybe they don't have a company gold card to pay for review dinners, but don't overlook the passion, knowledge and number of participants in this food army. Here's a list of more than 500 Australian Food Blogs, and this is a country of only 21 million people. Have keyboard and broadband - you're in business.
Instead of black & white newspaper text, most feature gorgeous photography and lengthy analysis - these are no novices, and some make it a full-time job. Professional restaurant reviewers have always guided us from on high, but here is their audience acting like an opinionated, hungry rabble!
If you're visiting a big city like Sydney - do you pay $29.95 for the official guide, or dive into joyful (and free) blogs like GrabYour Fork or Not Quite Nigella or the yummy Lemon Pi?
Restaurateurs (like George above) are just coming to terms with free-flowing online review sites, Google Alerts and email. Now they're besieged by amateur bloggers and the twitterati - people who don't know the meaning of 'Yes Chef!' Stand by for more sweet and bitter episodes as the decline of old media (and rise of the new) is played out in the world of food. My stomach says it's a great idea!
Update: here's Jen's list of the Top 50 Aussie Food Blogs...and Mr Calombaris is still not happy!
I'd never ever really considered the idea of restaurant review blogs before - although the concept is pretty logical! Thanks for the pointer - now I have a few Adelaide based bloggers to follow. I reckon I'd trust the people actually parting with their money than any critic for the local rag.
Posted by: Graham Wegner | September 29, 2009 at 10:01 PM
Thanks so much for the shout out Ken. Thanks, I'm lucky to be able to do it as a full time job- I think I might be the only one that does it at this stage but agreed that food blogs have great photos and a lengthy analysis which a lot of readers seem to like. Sad to hear that George feels this way but savvy restaurateurs are often more embracing of us than him :)
Posted by: Lorraine @NotQuiteNigella | September 30, 2009 at 04:42 PM
Appreciate your comments - bloggers rock! I met your briefly at the Restaurant & Catering Awards on Monday night when I said hello to @reemski
Keep up the good work - Ken
Posted by: kburgin | September 30, 2009 at 05:20 PM