Watch how the new Pizza Hut app for iPhone works (and expect one for Blackberry etc very soon). Won't be long until you can order a personalised one for your business - no doubt developers are working on this right now.
Think about it: ordering coffee to go as I approach the store, flashing through a food order, setting up drinks for the interval of a show, avoiding the food queue at a crowded football game...you get the idea. With all the upsell and add-on possibilities that staff usually forget.
Driving it is the pervasiveness of the hardware. How to get familiar? Start using this app and roam around the iTunes Store and in the Apps section, use search words like pizza, coffee and restaurant. It's early days yet, but watch for developments...oh, and get an iPhone!
Update: just found Eatnotwait who build an iPhone app for your restaurant and handle the order processing. It will be interesting to get feedback from their users...
Hmmm well, that seems great, but what about the human part? it is true that it is more efficient from the point of view of an end user but what about if there is many people ordering at the same time from their phones? wouldn ´t that be according to preparation time and the number of people ahead of you?
Posted by: Hotel Villa Caletas | September 19, 2009 at 05:03 AM