Jeff Jarvis in his new book What Would Google Do? promotes the importance of releasing a product in an 'almost finished' or beta stage [see the short video below].
Google are masters of the process, with many of their popular products still technically 'under development'. They actively and enthusiastically seek comments and suggestions for how to make it just right, rather than deciding in advance that they know best - take it or leave it. The term 'beta' also blunts the picky critics.
Menu development is usually hard work; balancing price, ingredients, texture, flavour, seasons, market segment, competition, available skills and equipment...on and on it goes, with hopefully customers somewhere in the mix! What if the menu was released as 'almost done' with a Beta stamp, and an invitation for guests to 'help us get it just right'!
No need to incorporate all the suggestions (Google certainly don't), but there will be excellent ideas that weren't thought of or forgotten. All it needs is an easy feedback process (SMS will do), a word processing and a printer. Hey, we have all that, and now we also have real customer engagement! Please watch the video and give me your thoughts...
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