On again, off again - an SMS promo from a large club thumps onto my phone, after no news for almost two (2) years. Offering a crazy, unconvincing Jackpot deal...delete. Whenever I find a restaurant email newsletter, I subscribe; but they come and go, with nothing for six months then greeting me like a very best friend. If I was really important, why did you ignore me...now I can't remember why I cared.
Need to start developing your communication muscle and reliability? Just 140 letters is all you need to communicate with fans on Twitter. Or write a short, short blog entry like this one. When you've started to build your writing 'fitness' (and can be trusted to turn up as promised), you can move on to a 200 word newsletter. Walk around the block every day, then we'll let you on the bike...
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