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Keeping track of the latest trends in eating, drinking, management, money, staff and trends in the restaurant, cafe, hotel and club industry. Is that enough?
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November 06, 2008
Mental Health Break
Nov 6, 2008 1:10:35 PM
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Working for the community...or something
An inspiring Vision Statement (or is that a Mission Statement?) from the Butt Littering Trust: "The Trust seeks to be Australia’s recognised leading organisation on butt littering reduction and provider of Butt-Free Solutions to reduce cigarette butt littering." Yep, there's no end to the ways the smoking lobby will twist and turn to make itself a good citizen. Reminds me of the time Philip Morris sponsored a local conference on domestic violence - when they were called out for spending more on publicising their good works than on the actual good works themselves!
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Goodbye to old-fashioned directories
Groan...another call from a company selling listings in a 'supplier directory' - I had a flashback of the school library catalogue. It seems to be mainly industry associations that still labour to produce these clunky tomes instead of putting their energy into a proper online directory. If the print volume is translated into an online format, it usually copies the same type of classification that was used on paper. Does Profitable Hospitality fit under 'Management' or 'Marketing' or 'Software'...or 'Other'? That will be $50 for each extra category! This century's model for information finding and presentation is called 'search' - it couldn't be simpler. If someone is looking for 'software to cost recipes', they just want to search for that term, not go alphabetically through categories that may be correct. This puts the onus back on the business to write a good description, using the right keywords so a search produces helpful results. We're all used to googling - trying to make people do it any other way is wasting time.
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I am trying to memorize all the first names. Just kidding of course.
Posted by: Steve | November 07, 2008 at 12:53 AM