The poo in the icecream at the Sydney pub horror story broke several weeks ago, after an incident on October 5.
It's now becoming a textbook case of how not to manage the issue. The pub was first in denial, ducking and weaving with their responses. Then a lab test showed that the accusations were true, but the management still seem to be intent on proving their innocence. Meanwhile their reputation goes further and further down the loo (sorry) - imagine what it would be like working there now!
This has gone way beyond who's right or wrong - it's time they got Sydney's very best 'issues management' expert on the job and gave them all the budget they ask for. One of those shadowy figures who advise private schools when they find something nasty happened in the dormitory. Just get it off the front page!
Update: signs of an agreement?