"If you are an experienced professional or keen to start a career in hospitality, why not apply to join our family business. We have been operating for 60 years and we are famous for our food and service."
The website as a whole is attractive, but is the term 'family business' really a plus for 'experienced professionals'?
For most it's a minus. For customers it may imply extra care and attention, but for real professionals it usually signals multiple (and confusing) lines of command and an extra layer of emotional tangles. The virtues of this place (and there are many) would be better promoted without the promise of brothers, sisters, cousins and parents. One set is enough for most people!