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He sees Workchoices as the most significant issue.
Usually regarded as the seat that shows how the election will be decided - whoever wins it, wins government.
They've raised $200,000 in a matter of days to run the ad throughout Australia during the AFL grand final. More here - clever!
One of several similar ads.
Another lecture...
This will make it much clearer...
UPDATE - it's a spoof! All is revealed in the following interview:
Not quite related to the current campaign, but it adds colour...
